Senior Salesforce Marketing Cloud Expert

4 days ago

Tiruchi, Tamil Nadu, India beBeeDeveloper Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Salesforce Marketing Cloud Consultant Job Summary

Attractive Role:

We are seeking a skilled Senior Salesforce Marketing Cloud Developer with hands-on expertise in personalization tools within the Salesforce ecosystem. The role requires strong technical development skills in SFMC, coupled with the ability to design and implement personalized, data-driven customer journeys that enhance engagement and deliver measurable business impact.

Key Responsibilities:


• Develop, configure, and deploy solutions in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Mobile Studio, etc.).


• Implement personalization and dynamic content strategies using Salesforce Personalization/Interaction Studio or equivalent personalization tools.


• Build and optimize customer journeys, triggered campaigns, and cross-channel automations to drive customer engagement.


• Collaborate with marketing, CRM, and technology teams to translate business requirements into scalable SFMC solutions.


• Integrate SFMC with Salesforce Sales/Service Cloud and other enterprise systems through APIs and connectors.


• Ensure compliance with best practices for data security, privacy, and deliverability.


• Provide technical guidance, troubleshooting, and support for campaign execution.

Required Skills and Qualifications:


• 3–4 years of hands-on experience in Salesforce Marketing Cloud development.


• Strong experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.


• Experience with personalization platforms (Salesforce Personalization/Interaction Studio preferred).


• Proficiency in AMP script, SSJS, SQL for advanced customization and segmentation.


• Knowledge of API integrations between SFMC and external systems.


• Familiarity with Salesforce CRM (Sales/Service Cloud) is a plus.


• Strong problem-solving skills and ability to work in a fast-paced environment.


• Salesforce Marketing Cloud Developer / Consultant certification preferred.

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