Tamil Community Engagement Specialist

4 weeks ago

Bengaluru, Karnataka, India FRND Full time
Job Description

FRND is seeking a highly skilled Tamil Community Engagement Specialist to join our team. As a key member of our user acquisition team, you will be responsible for identifying and partnering with local influencers to craft culturally resonant campaigns. This involves nurturing strong relationships, creating Tamil-language content, and ensuring all initiatives align with the brand's objectives.

Key Responsibilities:

  • Develop and execute an efficient onboarding process for matchmakers, content creators, and moderators.
  • Scale daily Tamil active users on the app by leveraging user-generated matchmakers, content creators, and moderators.
  • Implement strategies for the upskilling and monetization of matchmakers, content creators, and moderators to ensure their long-term engagement and success.
  • Work closely with the product team to launch and optimize new features focused on user engagement, retention, and monetization.
  • Create and nurture micro-influencers within the FRND ecosystem to drive matchmaking, virtual gifting, and radio shows.
  • Stay up to date with new social media trends, insights, and best practices. Utilize this information to enhance engagement and grow the platform.
  • Manage and support Tamil-speaking communities to foster a positive and interactive environment.

Qualifications:

  • Minimum of 1 year of experience in operations, campaign, or community management with a focus on Tamil-speaking audiences.
  • Strong understanding of Tamil culture and language, excellent communication skills, and proficiency in social media platforms and community management tools.
  • Familiarity with app-based user engagement metrics and tools, ability to analyze data to drive decision-making.
  • Demonstrated ability to take full ownership of projects and drive them to successful completion.
  • Strong analytical skills with the ability to make data-driven decisions and measure success.
  • Proven track record of executing plans efficiently and a proactive, hands-on approach to problem-solving.
  • Ability to think creatively and develop innovative solutions for user engagement and community management.
  • Skilled at making quick, informed decisions in a fast-paced environment.
  • Deep understanding of user needs and behaviors, with the ability to tailor strategies to enhance user experience and satisfaction.

About FRND

FRND is an innovative audio dating and friend discovery ecosystem for Bharat. We're committed to resolving growth and user activation issues and developing revenue-generating features like Virtual Gifting. If you're passionate about high growth and have a first-principles mindset, we invite you to join our core user acquisition team as we strive to connect with the next billion internet users.

Why FRND?

  • We place a strong emphasis on a product-oriented mindset and the resolution of unique challenges.
  • We're actively engaged in the vast market of the next billion users, spanning across India, Latin America, and the Middle East.
  • We offer competitive Compensation Packages, Equity opportunities, and the prospect of personal growth parallel with FRND's journey.
  • You'll have the privilege of collaborating directly with our Founders on stimulating projects, and relish the flexibility of an Unlimited Leave Policy while taking complete ownership of your tasks.
  • Experience accelerated learning, supported by renowned investors like Krafton, India Quotient, and Elevation Capital.

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