
Digital Media Investment Specialist
19 hours ago
Job Title
">We are seeking a seasoned Media Investment Specialist to develop and execute high-performing digital advertising campaigns.
About the Role
- Campaign Development: Design, implement, and optimize performance-based ad campaigns across multiple platforms (Google Ads, Facebook Ads Manager, TikTok Ads).
- Budget Management: Effectively manage campaign budgets to achieve cost-efficient results.
- Performance Analysis: Continuously monitor campaign metrics, track trends, and make data-driven decisions to improve ad efficiency.
- Creative Strategy: Work with creative teams to develop engaging ad content tailored to specific audiences.
- Team Collaboration: Collaborate with analytics and development teams to enhance tracking and conversion attribution.
Requirements
- 2+ years of experience in performance-based media buying.
- Demonstrated success in managing high-budget campaigns.
- Proficiency in Google Ads, Facebook Ads Manager, TikTok Ads, and programmatic platforms.
- Familiarity with analytics tools like Google Analytics.
- Strong analytical and problem-solving abilities.
- Excellent communication and teamwork skills.
Key Performance Indicators:
- ROAS (Return on Ad Spend)
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
- CPA (Cost Per Action)
- Conversion Rate
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