
Media Advertising Specialist
1 day ago
We are seeking a seasoned Media Advertising Specialist to join our team. As a key member of our marketing department, you will be responsible for planning, executing, and managing campaigns across various digital platforms.
Your primary focus will be on developing and implementing effective advertising strategies to drive sales and lead generation. This includes recruiting, onboarding, and maintaining strong relationships with affiliates/partners, as well as optimizing campaigns for maximum ROI.
Key Responsibilities:- Plan, execute, and manage campaigns across Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite).
- Develop and manage Affiliate Marketing programs to drive sales and lead generation.
- Recruit, onboard, and maintain strong relationships with affiliates/partners.
- Optimize campaigns for CPA, CPC, CTR, ROAS, and conversions.
- Conduct A/B testing for creatives, ad copies, and landing pages.
- Monitor campaign performance, prepare reports, and provide actionable insights.
- 2–4 years of proven experience in Media Buying / PPC Campaigns.
- Strong hands-on experience with Google Ads Manager & Meta Ads Manager.
- Good understanding of Affiliate Marketing networks, tracking platforms, and payout models (CPA, CPL, CPS, CPM).
- Knowledge of Google Analytics, Tag Manager, Pixel tracking, and Conversion Optimization.
- Strong analytical skills with experience in campaign reporting.
- Competitive salary with performance-based incentives.
- Growth opportunities in paid ads + affiliate marketing.
- Friendly and collaborative work culture.
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