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Digital Media Planner Specialist
2 weeks ago
We are seeking a highly skilled media planning professional to join our team. As a key member of our digital advertising and marketing communications enterprise, you will play a vital role in developing and executing media plans that drive business results.
Job Description
This is a dynamic role that involves working closely with our creative teams to align media strategies with marketing objectives, manage campaigns, and track performance metrics. You will be responsible for developing comprehensive media plans that meet client goals and objectives.
Key Responsibilities
- Develop and execute media plans that meet client goals and objectives
- Conduct thorough market research to stay up-to-date on industry trends and best practices
- Analyze data to optimize campaign performance and provide actionable insights to stakeholders
- Collaborate with cross-functional teams to ensure seamless execution of campaigns
- Stay ahead of the curve with emerging technologies and platforms
Requirements
- Proven experience in media planning and strategy (2-3 years minimum)
- Strong analytical skills and ability to interpret complex data
- Excellent communication and collaboration skills
- Familiarity with digital marketing channels and platforms
- Bachelor's degree in Marketing, Communications, or a related field
