Digital Strategy Executive

2 days ago

Indore, Madhya Pradesh, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,20,00,000
Strategic Digital Marketing Leader

This role requires a deep understanding of digital marketing performance, SEO, lead funnels, and content strategy.

Key Responsibilities:Digital Strategy & Campaign Management

• Develop and execute comprehensive digital marketing strategies to grow online visibility, drive lead generation, and support brand objectives.

• Manage paid advertising campaigns on ad platforms with a focus on ROI and cost per lead.

• Oversee SEO initiatives including keyword planning, content optimization, backlink strategy, and performance monitoring.

• Own the digital marketing calendar, aligning campaigns with product launches, seasons, promotions, and events.

Content, Social & Email Marketing

• Plan and oversee content creation for blog posts, landing pages, emails, and social media channels.

• Build and manage campaigns through email marketing platforms focused on nurturing leads, re-engaging past clients, and driving referrals.

• Oversee the brand's organic social presence, aligning content with campaign goals and voice.

• Collaborate with internal and external creatives to develop luxury-standard assets.

Analytics & Optimization

• Use analytics tools to track campaign performance and user behavior.

• Report weekly on key metrics including traffic, conversion rates, leads, ad spend, and campaign effectiveness.

• Make data-driven decisions to refine strategies and improve funnel efficiency from awareness through conversion.

Brand & Cross-Functional Collaboration

• Deeply understand the luxury buyer's mindset and help shape messaging that builds emotional connections.

• Collaborate with sales, customer service, and design teams to align marketing with the client journey and experience.

• Coordinate reviews, referrals, and influencer campaigns to generate high-trust user-generated content and online reputation.

Innovation & Growth

• Stay ahead of emerging digital trends, technologies, and platforms in the luxury space.

• Propose new growth channels or marketing experiments to expand reach and improve marketing performance.

• Help identify and pitch creative campaigns, partnerships, or digital PR opportunities.

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