Senior Digital Marketing Executive

17 hours ago

Indore, Madhya Pradesh, India beBeeDigital Full time ₹ 8,00,000 - ₹ 12,00,000
PPC Specialist

As a PPC specialist, you will be responsible for designing, building, and executing on digital advertising campaigns that meet organizational goals and objectives.

  • Develop effective paid search strategies to drive business results.
  • Launch and optimize various PPC campaigns across multiple channels.
  • Oversee accounts on search platforms and ensure optimal performance.
  • Select relevant keywords and target audiences for maximum ROI.
  • Monitor budget and adjust bids to achieve better returns on investment.
  • Track key performance indicators (KPIs) to assess campaign performance and pinpoint areas for improvement.
  • Produce regular reports for management, highlighting key findings and recommendations.
  • Write compelling ad copies that drive conversions.
  • Utilize data analysis and reporting skills to inform marketing decisions.
  • Stay up-to-date with the latest PPC and SEM trends.
Requirements
  • Proven experience as a PPC manager or digital marketing specialist.
  • Familiarity with multiple platforms, including AdWords, Facebook, and Yahoo.
  • Working knowledge of analytics tools, such as Google Analytics and Tableau.
  • Understanding of HTML and XML is a plus.
  • Proficient in Microsoft Office, particularly Excel.
  • Excellent communication and analytical skills.
  • Bachelor's degree in Marketing, Digital Media, or a related field. AdWords certification is a plus.

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