Programmatic Campaign Lead

2 days ago

Jamnagar, Gujarat, India beBeeDigital Full time ₹ 60,00,000 - ₹ 90,00,000
Programmatic Campaign Manager

This exciting role entails:

  • Managing day-to-day performance of campaigns across different demand-side platforms (DSPs) and related platforms.
  • Coordinating campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
  • Managing campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all key performance indicators (KPIs) are met (delivery, performance, revenue goals, etc.).
  • Working with agency teams to develop best-in-class solutions based on available technology.
  • Overseeing media tracking and analytics setup and implementation.
  • Communicating day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understanding and describing bottom-up planning, how client goals and KPIs translate to platform activation strategies/tactics across the customer journey.

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert-level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • A working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • The ability to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficiency in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Benefits:

  • The opportunity to work with a leading global agency network.
  • A collaborative and dynamic work environment.
  • Professional development opportunities.

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