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Digital Marketing Professional
2 weeks ago
We are seeking an experienced Programmatic Media Specialist to lead our digital marketing efforts.
Key Responsibilities:
- Develop and execute digital marketing strategies utilizing DV360, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
- Manage and optimize App Campaigns on DV360 for reach/install/conversion, while linking App Analytics platforms to DV360.
- Create ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms to import/export audiences and conversions.
- Collaborate with internal teams to implement tracking mechanisms.
- Structure and manage display/video/search campaigns on DV360/CM/Google Ads, monitoring account metrics for optimization strategies.
- Support creative design teams with ideas for copy and graphical ad templates.
- Communicate campaign achievements to clients/POC, ensuring alignment with predefined goals.
- Generate reports at campaign stages (before, during, after), auditing advertising accounts for existing structure and targeting gaps.
- Plan, execute, and manage programmatic campaigns, understanding performance across digital channels.
Primary Skills (Mandatory):
- Programmatic Buying (Intermediate)
- Experience working on DV 360
- DV 360 Certified
Secondary Skills:
- Google Campaign Manager (Intermediate)
- Marketing
