Strategic Marketing Professional

13 hours ago

Jamnagar, Gujarat, India beBeeDemandGeneration Full time US$ 1,50,000 - US$ 2,50,000

About us: An innovation-led engineering company is looking for an experienced professional to deliver business outcomes for enterprises globally. We help solve complex digital transformation challenges with our superpowers in modernization, data and AI/ML, cybersecurity, SDx, and digital workspace.

We are offering:

  • Professional services
  • Elastic engineering services
  • Managed services
  • Talent acquisition and platform resell services
Demand Generation Strategist

We are seeking a Demand Generation Strategist who will design and implement full-funnel demand generation strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

  • Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  • Collaborate with sales, SDRs, and partner marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
ABM Leadership

The successful candidate will design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with sales, solution engineering, and practice teams.

  • Design and launch personalized campaigns across digital, email, direct mail, and field channels.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
Measurement, Analytics & Optimization

We require a professional who can define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI, and CAC.

  • Partner with revenue operations to ensure accurate tracking, lead scoring, and attribution within campaign analytics dashboards.
  • Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.
Qualifications:
  • 12+ years of progressive B2B SaaS marketing experience with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
  • Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
  • Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
  • Exceptional analytical, communication, and stakeholder alignment abilities.

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