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7 days ago
Job Title: Performance Marketer | Google Ads
We are seeking a skilled professional to lead our SMB-focused campaigns on Google Ads. As a performance marketer, your primary responsibility will be to launch, test, optimize, and scale campaigns with a numbers-first approach.
- Develop and execute strategies for launching and managing Google Performance Max campaigns targeting local and regional SMBs in the USA.
- Employ a data-driven approach to build hypotheses, validate results, and scale successful campaigns.
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies to maximize performance.
- Provide regular reports and actionable insights on key metrics such as CPC, CPL, ROAS, lead quality, and others.
You Must Have:
- Mandatory Google Ads Certification.
- Proven experience running Performance Max campaigns for SMBs.
- A deep understanding of North American SMB segments and customer behavior.
- The ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance.
- Expertise in lead generation, ROAS optimization, and scaling budgets.
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