Director of Marketing Initiatives

5 days ago

Navi Mumbai, Maharashtra, India beBeeMarketing Full time US$ 90,000 - US$ 1,20,000
Job Title

A Senior Marketing Manager is required to lead and scale marketing initiatives. This pivotal role oversees a comprehensive strategy including performance marketing, branding, and on-ground activities.

The ideal candidate will be a creative, data-driven leader with a deep understanding of the education sector, focused on driving measurable results such as brand growth, lead generation, and market positioning.

Key Responsibilities
  1. Develop and implement data-driven PPC campaigns across platforms like Google Ads, Meta, YouTube, and LinkedIn.
  2. Manage performance metrics such as CPL, CTR, ROAS, and CAC to ensure continuous improvement.
  3. Create advanced remarketing, retargeting, and funnel-based campaigns.
  4. Leverage tools like Google Analytics and Tag Manager to assess user behavior and campaign impact.
BTL & On-Ground Marketing
  1. Plan and execute targeted BTL activities like career fairs, college fests, school workshops, and kiosks.
  2. Execute outdoor marketing initiatives, including hoardings and flyers.
  3. Measure the ROI of each on-ground activation to improve footfall and inquiry generation.
Branding
  1. Design and execute impactful brand awareness campaigns that resonate with students and parents.
  2. Ensure visual and verbal brand consistency across all touchpoints.
  3. Manage and enhance social media presence and monitor online brand reputation.
  4. Coordinate website updates and ensure all content is accurate and engaging.
Strategy, Analytics & Planning
  1. Develop quarterly and annual marketing calendars aligned with business cycles.
  2. Define and track KPIs for all campaigns and channels.
  3. Analyze lead quality, drop-off rates, and user journeys to guide content and creative development.
  4. Create and manage monthly/quarterly marketing budgets, ensuring maximum ROI.
Creative & Content Oversight
  1. Guide content creation for ad creatives, blogs, testimonials, and video content.
  2. Review videos, posters, banners, and graphics to ensure consistency in branding and messaging.
  3. Collaborate with design teams for timely and high-quality creative output.
Requirements
  • Expertise in Google Ads, Meta Ads Manager, and other digital advertising platforms.
  • Strong analytical mindset and comfort with numbers, attribution models, and dashboards.
  • Deep understanding of student decision-making behavior and educational cycles.
  • Creative flair with a performance-oriented mindset.
  • Exceptional communication and stakeholder engagement skills.
  • Experience in lead lifecycle management and funnel optimization.
  • Proven ability to manage high-budget digital campaigns and successful on-ground activations.
  • Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, or a related field.
  • 6-10 years of marketing experience, preferably in the education, training, or EdTech sector.
  • Certifications in Google Ads or Digital Marketing Strategy are preferred.

  • Strategic Initiatives Program Director

    2 weeks ago

    Mumbai, Maharashtra, India beBeeProjectManager Full time US$ 10,00,000 - US$ 13,00,000

    Job Title: Program Director - Strategic Initiatives">Job Description:The Program Director - Strategic Initiatives is responsible for driving the execution of complex projects within a defined time, budget, and quality framework. This involves deriving project goals from contractual and offer documents, considering stakeholders, costs, deadlines, functions,...

  • Project Director for Strategic Initiatives

    1 week ago

    Mumbai, Maharashtra, India beBeeStrategic Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Job DescriptionThe Project Director for Strategic Initiatives will play a pivotal role in driving project delivery across the organization. This position is responsible for managing the inception and initiation of projects, defining project approach, resource requirements, and estimating project delivery timelines and costs.The successful candidate will...

  • Director of Strategic Initiatives

    6 days ago

    Mumbai, Maharashtra, India beBeeLeadership Full time ₹ 2,50,00,000 - ₹ 3,00,00,000

    Strategic Initiatives DirectorWe are seeking a seasoned leader to manage and execute our ambitious portfolio of initiatives. This is a high-visibility leadership role that requires collaboration with global stakeholders, including policymakers, executives, event organizers, and sponsors.Key Responsibilities:Portfolio Management: Prioritize initiatives based...

  • Marketing Director – Luxury Initiatives

    2 weeks ago

    Mumbai, Maharashtra, India beBeeLuxury Full time ₹ 1,80,00,000 - ₹ 2,00,00,000

    Marketing RoleCondé Nast India seeks a strategic and detail-oriented professional to lead the planning and execution of amplification strategies across its flagship IPs and high-impact special initiatives.Key Responsibilities:Develop and lead end-to-end offline and digital marketing plans for marquee IPs (Vogue, GQ, AD, CNT) and bespoke special...

  • ResearchAyu - New Initiatives Director

    6 days ago

    Navi Mumbai, Maharashtra, India Healthy Life Innovation Full time

    About UsResearchAyu is on a mission to cure the incurable - using deep research in Ayurveda combined with modern clinical validation. We don't repackage old medicines. We invent new ones - and we have clinical outcomes to show for it.Our innovations include:Regrowing knee cartilage in OA patients (KneeVeda)Regenerating spinal discs in spondylosis...

  • Digital Marketing Director

    2 weeks ago

    Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Digital Marketing Director Role SummaryWe're seeking an accomplished Digital Marketing Director to spearhead our digital strategy, driving growth and success.Develop and implement comprehensive digital marketing campaigns across multiple channels.Lead performance marketing initiatives to generate leads, conversions, and brand visibility.Oversight of SEO/SEM...

  • Senior Sales Director

    1 day ago

    Navi Mumbai, Maharashtra, India beBeeLeadership Full time ₹ 6,00,000 - ₹ 8,00,000

    Job TitleSales Leadership PositionKey Responsibilities:Lead and mentor the sales team to achieve business objectives.Implement and manage sales and marketing systems, processes, procedures, and controls.Ensure timely and accurate sales and marketing reporting.Collaborate with directors to manage client relationships.Plan and manage strategic revenue growth...

  • Director- Growth Marketing

    1 week ago

    Mumbai, Maharashtra, India Crisil Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Job location- Saki Vihar, MumbaiRole Overview:We are seeking an experienced and visionary Director of Digital Marketing to lead our integrated marketing initiatives and drive impactful digital strategies. This role combines leadership, innovation, and hands-on expertise to elevate our brand presence and deliver measurable business outcomes.Key...

  • Marketing Director

    2 weeks ago

    Mumbai, Maharashtra, India beBeeMarketing Full time US$ 90,000 - US$ 1,20,000

    Job Title: Marketing DirectorAbout the RoleWe are seeking an experienced marketing director to lead our brand marketing efforts. The ideal candidate will have a strong background in premium consumer brands and experience leading integrated brand campaigns.Key ResponsibilitiesDevelop and execute strategic marketing plans that drive business resultsLead...

  • Director of Marketing Strategies

    7 days ago

    Mumbai, Maharashtra, India beBeestrategist Full time ₹ 1,50,000 - ₹ 28,00,000

    Marketing Strategy DirectorThis role is responsible for developing and implementing comprehensive marketing strategies to enhance brand awareness and drive revenue growth.A successful candidate will have a proven track record of executing successful marketing campaigns, with expertise in digital marketing, content creation, and market research.The ideal...