Marketing Director – Luxury Initiatives

14 hours ago

Mumbai, Maharashtra, India beBeeLuxury Full time ₹ 1,80,00,000 - ₹ 2,00,00,000
Marketing Role

Condé Nast India seeks a strategic and detail-oriented professional to lead the planning and execution of amplification strategies across its flagship IPs and high-impact special initiatives.

Key Responsibilities:
  • Develop and lead end-to-end offline and digital marketing plans for marquee IPs (Vogue, GQ, AD, CNT) and bespoke special projects—with a focus on reach, impact, and luxury alignment.
  • Build efficient communication strategies in collaboration with ad ops, content, and distribution teams to ensure campaigns reach the right audiences across paid, owned, and earned platforms.
  • Identify and engage credible luxury influencers and creators to amplify IPs across social and experiential platforms, ensuring relevance and authenticity.

The ideal candidate is a structured marketer with a flair for storytelling, a passion for luxury, and a keen sense of how to amplify ideas across offline and online platforms. They are collaborative, articulate, and ready to use technology—including AI—to enhance output and precision.

Required Skills and Qualifications:
  • 8–12 years of experience in marketing, ideally in luxury media, premium brands, or high-end digital environments.
  • Proven experience in integrated marketing across offline events, digital platforms, influencer marketing, and content-driven campaigns.
  • Excellent written and spoken communication skills.
  • Deep understanding of audience segmentation, paid media strategy, and brand amplification.
  • Experience collaborating with ad ops, performance marketing, and editorial teams.

Aesthetic sensibility and an appreciation for luxury culture, fashion, travel, and design are also essential.

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