Creative Director Luxury Marketing

About Us

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• We are a leading luxury dermatology and aesthetic clinic dedicated to delivering cutting-edge treatments and transformative experiences in a state-of-the-art, medically led environment.">
• Our clinic merges medical expertise with high-end service, offering a curated range of services to an elite clientele.">

Job Description

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2. As the Creative Head of Digital, Social Media Marketing & Branding, you will lead the development and execution of our integrated marketing strategy across digital platforms, social media, and branding initiatives.">
3. This is a hands-on leadership role that requires a deep understanding of the luxury market, high aesthetic sensibility, and a proven track record in growing premium lifestyle or wellness brands.">

Key Responsibilities

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• Branding & Strategy:">
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  • Develop and execute a comprehensive brand strategy that reflects our luxury positioning and medical credibility.">
  • E nsure consistent brand voice, visuals, and tone across all channels (in-clinic, online, print, PR).">
  • Lead creative direction for photoshoots, campaigns, and branded content aligned with luxury aesthetics.">
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• Digital Marketing:">
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  • Own the digital marketing funnel – including SEO/SEM, paid media (Google Ads, Meta, etc.), retargeting, and email marketing.">
  • Oversee website content, UX/UI optimization, and conversion tracking.">
  • Manage performance analytics and KPIs to continuously optimize campaigns and ROI.">
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• Social Media:">
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  • Strategize and oversee content calendars and campaigns across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.">
  • Lead influencer collaborations, paid partnerships, and community engagement efforts to grow a loyal following.">
  • E nsure social media reflects the aspirational, expert-led, and luxurious nature of our clinic.">
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• Client Acquisition & Retention:">
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  • Drive lead generation campaigns to attract high-net-worth individuals and retain VIP clientele.">
  • Collaborate with front desk and CRM systems to build client journeys and nurture touchpoints.">
  • Launch seasonal promotions, events, and referral programs tailored for an upscale audience.">
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• Team & Vendor Management:">
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  • Lead and mentor a small in-house marketing team and oversee external agencies, creatives, and freelancers.">
  • Manage marketing budgets and ensure all initiatives align with business objectives.">
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• Reputation & PR:">
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  • B uild relationships with luxury lifestyle editors, media, and influencers.">
  • Manage online reputation (reviews, testimonials, Google Business, etc.).">
  • A ct as brand guardian in all public-facing communications.">
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Requirements

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• Bachelor's or Master's degree in Marketing, Communications, Digital Media, or related field.">
• 7+ years of marketing experience, with at least 3 years in a leadership role within luxury, beauty, healthcare, or lifestyle industries.">
• Strong portfolio of successful brand campaigns and digital growth initiatives.">
• D eep understanding of luxury consumer behavior and high standards in aesthetics and service.">
• Expertise in digital tools (Google Ads, Meta Business Suite, Klaviyo/Mailchimp, GA4, etc.).">
• Excellent communication, leadership, and project management skills.">
• E xperience working with dermatology, aesthetics, or wellness brands is highly preferred.">

What We Offer

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• Competitive salary and performance-based bonuses.">
• Opportunity to shape a leading brand in luxury aesthetics.">
• Premium clinic environment with high-caliber clientele.">

About This Role

This is a dynamic leadership opportunity to join our fast-paced and innovative team. If you have a passion for luxury marketing and a strong background in digital strategy, we encourage you to apply.