Lead Loyalty Program Strategist

8 hours ago

Kozhikode, Kerala, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 1,80,00,000

Job Description:

We are seeking a highly skilled Lead Loyalty Program Strategist to lead the design and delivery of an innovative loyalty program targeting façade & window fabricators who operate in small to medium-sized projects.

This role emphasizes cultivating non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to deepen engagement, enhance fabricator capabilities, and differentiate offerings in undifferentiated markets.

Key Responsibilities:
  • Loyalty Program Strategy and Execution
  • Develop and implement loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms.
  • Drive Digital Engagement and Enablement
  • Lead the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
  • Generate and Utilize Consumer and Fabricator Insights
  • Establish systems to capture robust qualitative insights from facade & window fabricators and end-users.
  • Leverage these insights to continuously refine value propositions and reinforce loyalty through relevant solutions at scale.
  • Certification and Capability Building
  • Develop tiered certification programs recognizing fabricators for excellence in technical expertise and professionalism.
  • Support to Field Marketing Team

Provide enablers to the Field Marketing team to build sustained relationships with fabricators, providing strategic guidance, early access to innovations, and platforms for collaboration and knowledge sharing.

Program Performance Tracking and Reporting
  • Use CRM systems and digital analytics to monitor engagement, gather feedback, and track KPIs to produce actionable reports.

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