Brand Development Strategist

4 days ago

Kozhikode, Kerala, India beBeeMarketing Full time ₹ 7,50,000 - ₹ 15,00,000

Job Title: Brand Development Strategist

We are seeking a skilled professional to oversee the development and execution of our brand strategies. The ideal candidate will bring creativity, strategic thinking, and deep industry knowledge to drive engagement and growth.

Key Responsibilities:

  • Develop and execute brand strategies aligned with business goals.
  • Create and implement integrated marketing campaigns across multiple channels.
  • Enhance brand visibility and recall within the tours & travel industry.
  • Conduct market research to identify consumer trends and competitive positioning.
  • Build a consistent brand voice and storytelling approach across touchpoints.
  • Collaborate with cross-functional teams including sales, product, and digital marketing.
  • Monitor brand performance metrics and optimize strategies for maximum impact.
  • Manage external agencies and vendors to ensure high-quality creative outputs.
  • Drive customer engagement and loyalty through innovative branding initiatives.

Required Skills:

  • Strong expertise in brand management within the tours & travel industry.
  • Proven track record of designing and executing impactful brand campaigns.
  • Excellent storytelling, creative thinking, and content development skills.
  • Strong grasp of consumer insights and market research techniques.
  • Proficiency in digital marketing, social media, and campaign analytics.
  • Exceptional communication and interpersonal skills.
  • Ability to balance strategic planning with hands-on execution.
  • Leadership qualities with the ability to influence cross-functional teams.
  • Strong vendor and agency management skills.

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