Senior Brand Strategist

18 hours ago

Kozhikode, Kerala, India beBeeBranding Full time ₹ 20,00,000 - ₹ 25,00,000

Job Title: Senior Brand Strategist

About the Role:

The Head of Branding & PR will be responsible for building, strengthening, and positioning the institution's brand across stakeholders. This role requires strategic oversight of brand identity, external communications, media relations, and PR campaigns to enhance visibility, reputation, and engagement.

Key Responsibilities:

  1. Brand Strategy & Management
  • Define and Execute Branding Strategy: Develop a comprehensive branding strategy aligned with institutional goals, ensuring consistency of brand identity across all channels (digital, print, events).
  • Build Brand Recall and Equity: Foster strong relationships with media, influencers, and industry bodies, leveraging analytics for continuous improvement.
  1. Public Relations & Media Management
  • Develop Strong Relationships: Establish and maintain effective communication with media, influencers, and industry bodies, driving media coverage and institutional reputation.
  • Draft Communications Materials: Create press releases, articles, and speeches for leadership, ensuring timely and accurate dissemination of information.
  1. Digital & Social Media Presence
  • Drive Digital Engagement: Develop and execute a content strategy that showcases the institution's brand presence on various platforms, including , Twitter, Instagram, and other social media channels.
  • Leverage Analytics: Monitor and analyze digital metrics to inform data-driven decisions and improve online engagement.
  1. Events & Outreach
  • Organize Branding Events: Plan and execute branding events, education fairs, conferences, and community outreach initiatives, ensuring institutional visibility at national and international forums.
  1. Stakeholder Communication
  • Manage Internal Communications: Develop and implement effective internal communications strategies to engage employees, alumni, and stakeholders.

About You:

We are seeking a highly motivated and experienced Senior Brand Strategist to join our team. The ideal candidate will possess excellent communication and project management skills, with a proven track record in developing and executing successful branding strategies.

What We Offer:

A competitive salary and benefits package, as well as opportunities for professional growth and development.

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