
Customer Acquisition Lead
3 days ago
We are seeking a seasoned Acquisition Specialist to lead our performance marketing efforts and drive business growth.
- A minimum of 8-10 years of experience in performance marketing, preferably in insurance or e-commerce categories, with a proven track record of at least 5 years leading performance marketing capabilities, including customer acquisition and retention strategies.
- In-platform execution experience setting up campaigns in Facebook Ads Manager, Google Ads, and Google AdWords.
- A deep understanding of data analysis and the ability to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- A proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Outstanding presentation skills, excellent written and verbal communication skills, and strong project management skills.
- The ability to thrive in environments that celebrate co-creation and collaboration.
- High resilience, able to manage yourself, your teams, and your peers when faced with ambiguity or failure.
Required Skills:
- At least a Master's Degree in Marketing or a relevant field.
Benefits:
- Passionate about consumer behavior and culture.
- Enjoy spending time with customers to understand what they want.
- Attentive ear to listen to new ideas.
- Able to join hands with other colleagues to solve for the customer.
- Hands-on with strong attention to detail.
- Ability to work independently and handle multiple concurrent initiatives.
- Culture where everyone can see what others are doing.
- Willingness to take help from others when stuck and encourage others when there are setbacks.
- Taking full responsibility for your team's contribution output while thinking wing-to-wing across the organization.
- Pasisonate about setting up best-in-class capabilities from scratch.
About This Role:
This is an exciting opportunity to join our team as an Acquisition Specialist. If you're passionate about performance marketing and driven by results, we'd love to hear from you.
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