Digital Customer Experience Leader

2 weeks ago


Delhi, Delhi, India beBeeManager Full time ₹ 10,00,000 - ₹ 15,00,000

Key Responsibilities:

  • We need a Manager who can design and deploy strategies to increase app usage, session time, and repeat behavior among our user base.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Drive Referral program with the user base and employees to increase top funnel and create a new acquisition channel
  • Create Engagement models for referred users to drive engagement and initial business outcomes
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.

Must-Have Qualifications:

  • BFSI and Fintech experience
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps. Hands-on experience is MUST
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.

Benefits:

  • Increase in returning user base and app re-engagement rates
  • Consistent improvement in DAU, MAU, and session time
  • Loyalty mechanisms that drive feature repeatability


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