Executive Director of Customer Experience

3 days ago


Delhi, Delhi, India beBeeMarketer Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Strategic Marketing Manager

We are seeking a dynamic and forward-thinking marketing leader to head the Value Proposition & Marketing Activation function across diverse markets. This role will be instrumental in developing customer-centric value propositions for our solutions and driving their deployment through integrated marketing tools and campaigns.

You will work closely with cross-functional teams, including sales, product management, and regional leads, to align messaging, drive engagement, and support business growth across multiple markets.

Key Responsibilities:
  • Strategic Value Proposition Development
    • Lead the creation, refinement, and management of value propositions for key business segments and product lines.
    • Drive alignment between customer needs, market insights, and company strengths to craft compelling, quantifiable propositions for each of the key segments and stakeholders in the value chain.
    • Facilitate cross-functional workshops to co-develop messaging strategies with regional and global teams.
  • Marketing Activation & Communication Tools
    • Translate value propositions into clear and engaging marketing materials, including white papers, presentations, brochures, digital content, explainer videos, use cases, reference projects, newsletters, demo units, and more.
    • Lead the execution of content strategy for campaigns across various platforms (online, offline, web, events, social, direct marketing, etc.).
    • Coordinate with internal creative teams and external agencies to ensure consistent, high-quality output.
  • Sales Enablement & Internal Training
    • Enable sales and business development teams with relevant messaging, tools, and collateral to articulate the value proposition effectively.
    • Conduct training, webinars, and workshops to embed consistent messaging across internal and customer-facing teams.
  • Stakeholder Leadership & Governance
    • Serve as the lead for strategic messaging and customer value communication.
    • Liaise with global marketing and product leadership to ensure regional adaptation while maintaining brand coherence.
    • Manage activation efforts related to content creation.


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