
Executive Director of Customer Experience
3 days ago
We are seeking a dynamic and forward-thinking marketing leader to head the Value Proposition & Marketing Activation function across diverse markets. This role will be instrumental in developing customer-centric value propositions for our solutions and driving their deployment through integrated marketing tools and campaigns.
You will work closely with cross-functional teams, including sales, product management, and regional leads, to align messaging, drive engagement, and support business growth across multiple markets.
Key Responsibilities:- Strategic Value Proposition Development
- Lead the creation, refinement, and management of value propositions for key business segments and product lines.
- Drive alignment between customer needs, market insights, and company strengths to craft compelling, quantifiable propositions for each of the key segments and stakeholders in the value chain.
- Facilitate cross-functional workshops to co-develop messaging strategies with regional and global teams.
- Marketing Activation & Communication Tools
- Translate value propositions into clear and engaging marketing materials, including white papers, presentations, brochures, digital content, explainer videos, use cases, reference projects, newsletters, demo units, and more.
- Lead the execution of content strategy for campaigns across various platforms (online, offline, web, events, social, direct marketing, etc.).
- Coordinate with internal creative teams and external agencies to ensure consistent, high-quality output.
- Sales Enablement & Internal Training
- Enable sales and business development teams with relevant messaging, tools, and collateral to articulate the value proposition effectively.
- Conduct training, webinars, and workshops to embed consistent messaging across internal and customer-facing teams.
- Stakeholder Leadership & Governance
- Serve as the lead for strategic messaging and customer value communication.
- Liaise with global marketing and product leadership to ensure regional adaptation while maintaining brand coherence.
- Manage activation efforts related to content creation.
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