Senior Search Marketing Executive
3 weeks ago
Job Description
At GroupM, we are currently looking for a Senior Executive - Search to join our team. As a key member of our team, you will play a vital role in delivering high-value and innovative solutions for our agencies' and agencies' clients.
About the Role
The ideal candidate will have expertise in Google Analytics and a thorough understanding of Google AdWords. You will be responsible for analyzing, tracking, and optimizing campaign performance, including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate, and other important metrics.
Key Responsibilities
- Analyze and track campaign performance, identifying areas for improvement and optimizing keyword bids and ad copy.
- Develop and implement data-driven strategies to improve campaign performance and meet client KPIs.
- Collaborate with internal stakeholders to ensure seamless campaign execution and provide regular updates on performance.
- Stay up-to-date with the latest industry trends and best practices in search marketing, incorporating this knowledge into campaign development and optimization.
Requirements
- Relevant experience of 2-3 years in search marketing roles.
- Expertise in Google Analytics and Google AdWords.
- Understanding of bid management tools and programmatic advertising.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
About GroupM
GroupM is an equal opportunity employer, and we celebrate diversity and inclusion in the workplace. As a global media investment company, we are committed to fostering a culture of innovation, collaboration, and creativity. Join our dynamic team and be part of shaping the future of media and marketing.
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