Strategic Email Marketing Professional

20 hours ago


Delhi, Delhi, India Upstep Academy Full time
Role Overview

We are seeking an experienced Strategic Email Marketing Professional to join our team at Upstep Academy. This is a fantastic opportunity for a skilled marketer who is passionate about developing and executing effective email marketing campaigns.

Job Description

The successful candidate will be responsible for designing, implementing, and managing email marketing strategies that drive engagement and conversion. Key responsibilities include:

  • Crafting compelling email content that resonates with our audience;
  • Developing and executing automated email workflows to nurture leads and improve customer experience;
  • Tracking and analyzing campaign performance to inform future strategies;
  • Conducting A/B testing to optimize subject lines, content, and send times;
  • Ensuring compliance with data protection regulations and industry best practices.
Requirements

To be successful in this role, you will need:

  • Proven experience in email marketing, preferably in the education or e-learning sectors;
  • Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools;
  • Strong copywriting skills and ability to create engaging email content;
  • Understanding of email marketing metrics and ability to interpret data;
  • Experience with email automation, segmentation, and A/B testing;
  • Basic knowledge of HTML/CSS for email template customization.
What We Offer

As a Strategic Email Marketing Professional at Upstep Academy, you can expect:

  • A competitive salary based on experience, estimated at $60,000 - $80,000 per annum;
  • The opportunity to work with a growing online academy that is passionate about making chess accessible to everyone;
  • A dynamic and supportive team environment that encourages professional growth and development.


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