Email Marketing Specialist

4 days ago


Delhi, Delhi, India Sagan Full time
About Sagan

Sagan is an exclusive membership community connecting top executives, founders, and CEOs with international talent.

Job Overview

We are seeking a dedicated Email Marketing Expert to develop and implement email marketing strategies that enhance engagement, boost customer retention, and drive revenue growth.

Key Responsibilities
  • Email Campaign Strategy & Execution: Design, manage, and execute email marketing campaigns aligned with business goals, focusing on engagement, conversions, and customer retention.
  • List Management: Oversee list segmentation and audience targeting, maintaining organized and hygienic email lists.
  • Content Creation & Design: Collaborate with content and design teams to develop compelling email content, including subject lines, copy, visuals, and CTAs.
  • A/B Testing & Optimization: Implement testing strategies for subject lines, copy, and design to optimize engagement.
  • Analytics & Reporting: Track key metrics (open rates, CTR, conversion rates) and provide actionable insights to guide future campaigns.
  • Automation & Personalization: Establish automation workflows and personalized tactics to enhance customer journey touchpoints.
  • Compliance: Ensure email campaigns adhere to best practices and comply with regulations (e.g., CAN-SPAM, GDPR).
Qualifications
  • Over 5 years of experience in email marketing or a related field.
  • Proven experience in email marketing with proficiency in platforms like Mailchimp, HubSpot, Klaviyo, or Marketo.
  • Strong knowledge of segmentation, automation, and A/B testing.
  • Excellent communication, writing, and editing skills.
  • Analytical mindset with experience using tools such as Google Analytics and email performance dashboards.
  • Collaborative team player with adaptability to a fast-paced environment.
Estimated Salary Range

$1,200 USD per year



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