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Email Marketing Specialist
1 month ago
Sagan is an exclusive membership community connecting top executives, founders, and CEOs with international talent.
Job OverviewWe are seeking a dedicated Email Marketing Expert to develop and implement email marketing strategies that enhance engagement, boost customer retention, and drive revenue growth.
Key Responsibilities- Email Campaign Strategy & Execution: Design, manage, and execute email marketing campaigns aligned with business goals, focusing on engagement, conversions, and customer retention.
- List Management: Oversee list segmentation and audience targeting, maintaining organized and hygienic email lists.
- Content Creation & Design: Collaborate with content and design teams to develop compelling email content, including subject lines, copy, visuals, and CTAs.
- A/B Testing & Optimization: Implement testing strategies for subject lines, copy, and design to optimize engagement.
- Analytics & Reporting: Track key metrics (open rates, CTR, conversion rates) and provide actionable insights to guide future campaigns.
- Automation & Personalization: Establish automation workflows and personalized tactics to enhance customer journey touchpoints.
- Compliance: Ensure email campaigns adhere to best practices and comply with regulations (e.g., CAN-SPAM, GDPR).
- Over 5 years of experience in email marketing or a related field.
- Proven experience in email marketing with proficiency in platforms like Mailchimp, HubSpot, Klaviyo, or Marketo.
- Strong knowledge of segmentation, automation, and A/B testing.
- Excellent communication, writing, and editing skills.
- Analytical mindset with experience using tools such as Google Analytics and email performance dashboards.
- Collaborative team player with adaptability to a fast-paced environment.
$1,200 USD per year
