Digital Marketing Strategist for Email Campaigns

1 day ago


Delhi, Delhi, India American HealthCare Academy Full time

At American Healthcare Academy, we are dedicated to providing top-notch online health and safety certification courses. As a digital marketing specialist in our remote team, you will focus on developing, executing, and optimizing email marketing campaigns to boost customer engagement, retention, and course enrollment.

Key Responsibilities
  • Campaign Strategy & Execution: Develop, manage, and optimize targeted email marketing campaigns, including newsletters, seasonal promotions, and engagement emails.
  • Audience Segmentation: Implement and refine audience segmentation strategies to ensure personalized and relevant communication across various customer journeys.
  • Email Content Collaboration: Partner with marketing and content teams to produce engaging email content that aligns with our brand and strategic goals.
  • Email Performance Analysis: Track and analyze email performance metrics (open rates, CTR, conversions) and provide insights to improve future campaigns.
  • A/B Testing: Conduct A/B testing to enhance email engagement and maximize conversions.
  • Email Template Optimization: Ensure all email templates are optimized for mobile and various devices for an exceptional user experience.

We offer a competitive salary of $65,000 - $85,000 per year, depending on experience, plus benefits and opportunities for professional growth.



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