Email Marketing Specialist

1 week ago

Delhi, Delhi, India Indian Institute of Art and Design Full time

We are seeking a skilled Email Marketing Specialist to join our dynamic Communications & Branding team. The ideal candidate will have a strong understanding of SEO tools and excellent written and verbal communication skills.



Key Responsibilities:

  • Develop and execute email marketing campaigns that align with the company's branding and communication objectives.
  • Utilize email marketing platforms to create, schedule, and optimize email campaigns.
  • Monitor email campaign performance metrics such as open rates, click-through rates, and conversion rates and make data-driven recommendations for improvements.
  • Apply SEO principles to email marketing strategies, ensuring that email content is optimized for search engines and aligned with overall SEO goals.
  • Conduct keyword research and competitor analysis using tools like SEMrush to inform content strategy and improve email performance.
  • Monitor website traffic and user behavior through Google Analytics and Google Search Console to identify opportunities for email campaign optimization.
  • Develop engaging and persuasive short-format content for email copies, subject lines, and calls-to-action.
  • Produce high-quality long-format content for blogs and other content marketing initiatives, adhering to brand guidelines and SEO best practices.


Requirements:

  • Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
  • Strong understanding of SEO principles and experience using SEO tools such as SEMrush, Google Analytics, and Google Search Console.
  • Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.
  • Attention to detail and strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Creative thinker with a passion for storytelling and brand building.
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
  • Familiarity with HTML and CSS is a plus.


Benefits:

  • Competitive salary of 25k to 35k in hand/month.
  • Opportunity to work with a dynamic team and contribute to the company's digital marketing efforts.
  • Chance to develop skills in email marketing, SEO, and content creation.


Indian Institute of Art and Design is an equal opportunities employer and welcomes applications from diverse candidates.

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