Digital Email Marketing Specialist
2 weeks ago
About the Role:
At Sagan, we are seeking a skilled Technical Email Strategist to drive email marketing strategies and optimize newsletter engagement. As a key member of our team, you will work closely with content creators, data analysts, and email marketing experts to deliver exceptional results for our clients.
Key Responsibilities:
- Email Marketing Strategy: Develop and implement data-driven email marketing strategies to enhance engagement, conversions, and overall performance.
- Platform Expertise: Leverage your expertise in major email platforms like ActiveCampaign and Beehiiv to manage and optimize email campaigns.
- Segmentation & Automation: Design effective list segmentation strategies and automated workflows to improve performance for clients.
- Timely Communication: Respond promptly to communications within 12 hours to ensure seamless collaboration with the team and clients.
- Performance Optimization: Analyze key email marketing KPIs, such as contact quality, engagement, and deliverability, and implement strategies to improve these metrics.
- Compliance: Ensure all email campaigns comply with deliverability best practices and legal regulations, including CAN-SPAM and GDPR.
- Collaboration: Work closely with account managers, performance analysts, and deliverability experts to execute marketing initiatives on time.
Qualifications:
- Minimum of 3 years of experience in email marketing.
- Proficiency with Microsoft Excel/Google Sheets for data analysis.
- Advanced knowledge of email marketing performance factors (segmentation, deliverability, KPIs).
- Excellent communication skills (written and verbal).
- Strong attention to detail and ability to manage client relationships.
- Familiarity with ActiveCampaign, Beehiiv, or similar platforms is highly preferred.
Nice to Haves:
- Experience in using automation tools for email campaigns.
- Strong understanding of email compliance regulations (GDPR, CAN-SPAM).
- Knowledge of additional email marketing platforms is a bonus.
Remote Work: No
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