Digital Email Marketing Specialist

2 weeks ago


Delhi, Delhi, India Sagan Full time

About the Role:

At Sagan, we are seeking a skilled Technical Email Strategist to drive email marketing strategies and optimize newsletter engagement. As a key member of our team, you will work closely with content creators, data analysts, and email marketing experts to deliver exceptional results for our clients.

Key Responsibilities:

  • Email Marketing Strategy: Develop and implement data-driven email marketing strategies to enhance engagement, conversions, and overall performance.
  • Platform Expertise: Leverage your expertise in major email platforms like ActiveCampaign and Beehiiv to manage and optimize email campaigns.
  • Segmentation & Automation: Design effective list segmentation strategies and automated workflows to improve performance for clients.
  • Timely Communication: Respond promptly to communications within 12 hours to ensure seamless collaboration with the team and clients.
  • Performance Optimization: Analyze key email marketing KPIs, such as contact quality, engagement, and deliverability, and implement strategies to improve these metrics.
  • Compliance: Ensure all email campaigns comply with deliverability best practices and legal regulations, including CAN-SPAM and GDPR.
  • Collaboration: Work closely with account managers, performance analysts, and deliverability experts to execute marketing initiatives on time.

Qualifications:

  • Minimum of 3 years of experience in email marketing.
  • Proficiency with Microsoft Excel/Google Sheets for data analysis.
  • Advanced knowledge of email marketing performance factors (segmentation, deliverability, KPIs).
  • Excellent communication skills (written and verbal).
  • Strong attention to detail and ability to manage client relationships.
  • Familiarity with ActiveCampaign, Beehiiv, or similar platforms is highly preferred.

Nice to Haves:

  • Experience in using automation tools for email campaigns.
  • Strong understanding of email compliance regulations (GDPR, CAN-SPAM).
  • Knowledge of additional email marketing platforms is a bonus.

Remote Work: No



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