Email Marketing Specialist

4 days ago


Delhi, Delhi, India Sagan Full time

Email Marketing Specialist


We are seeking a skilled Email Marketing Specialist to develop and implement effective email marketing strategies that drive engagement, boost customer retention, and increase revenue growth.


About the Role


This is a great opportunity to join our marketing team at Sagan, a membership community that connects top executives, founders, and CEOs with international talent.


Key Responsibilities



  • Design, manage, and execute email marketing campaigns aligned with business goals, focusing on engagement, conversions, and customer retention.
  • Oversee list segmentation and audience targeting, maintaining organized and hygienic email lists.
  • Collaborate with content and design teams to develop compelling email content, including subject lines, copy, visuals, and CTAs.
  • Implement testing strategies for subject lines, copy, and design to optimize engagement.
  • Track key metrics (open rates, CTR, conversion rates) and provide actionable insights to guide future campaigns.
  • Establish automation workflows and personalized tactics to enhance customer journey touchpoints.
  • Ensure email campaigns adhere to best practices and comply with regulations (e.g., CANSPAM, GDPR).

Qualifications



  • Over 5 years of experience in email marketing or a related field.
  • Proven experience in email marketing with proficiency in platforms like Mailchimp, HubSpot, Klaviyo, or Marketo.
  • Strong knowledge of segmentation, automation, and A/B testing.
  • Excellent communication, writing, and editing skills.
  • Analytical mindset with experience using tools like Google Analytics and email performance dashboards.
  • Collaborative team player with adaptability to a fast-paced environment.

Nice to Have



  • Knowledge of HTML/CSS for email is a plus but not required.
  • Demonstrated ability to increase engagement and conversion rates through effective strategies.


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