Moksha - Digital Marketing Specialist

4 weeks ago


Gurgaon, Haryana, India Moksha Financial Services Pvt Ltd Full time

About the Role:

The ideal candidate for this position will be a skilled social media strategist with experience in developing and implementing data-driven social media strategies that drive brand awareness, audience engagement, and business results.

Key Responsibilities:

  • Develop, implement, and manage a comprehensive social media strategy aligned with overall marketing objectives.
  • Define and track key performance indicators (KPIs) to measure the success of social media campaigns and initiatives.
  • Manage and curate engaging content across various social media platforms.
  • Utilize social media scheduling tools to streamline content creation and publishing.

Content Creation & Community Management:
  • Develop and execute creative content calendars that resonate with target audiences and achieve marketing goals.
  • Monitor and respond to social media comments, messages, and mentions in a timely and professional manner.
  • Foster a positive and engaging online community around your brand.

Social Media Analytics & Reporting:
  • Analyze social media data to identify trends, understand audience behavior, and measure the effectiveness of campaigns.
  • Generate comprehensive reports to communicate social media performance to stakeholders.

Industry Engagement & Collaboration:
  • Stay up-to-date on the latest social media trends, platforms, and technologies.
  • Identify and build relationships with relevant industry influencers to expand brand reach and credibility.

Requirements:
  • Minimum of 2 years of experience in social media marketing or a related field.
  • Proven track record of developing and implementing successful social media strategies.
  • Strong understanding of social media platforms and their unique functionalities.
  • Experience with social media analytics and reporting tools.
  • Ability to create compelling and engaging social media content.
  • Excellent communication, interpersonal, and presentation skills.

Preferred Qualifications:
  • Experience with social media advertising.
  • Understanding of search engine optimization (SEO) principles.

Company: Moksha Financial Services Pvt Ltd

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