Digital Email Strategist

1 day ago

Kolkata, West Bengal, India beBeeEmailMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

Email Marketing Professional

We are seeking a talented Email Marketing Professional to spearhead our email marketing initiatives. The ideal candidate will possess a deep passion for crafting compelling email campaigns, expertise in Oracle platforms, and advanced SQL skills.

The successful candidate will oversee end-to-end campaign execution, including setup, targeting, rollout, reporting, and optimization. They will leverage personalization strategies and data-driven insights to maximize performance.

Key Responsibilities:

  • Manage end-to-end campaign execution, including setup, data selection, rollout (creatives not included), and reporting.
  • Design, build, launch, and optimize email campaigns across Oracle platforms.
  • Develop customer workflows, segmentation, and targeting strategies.
  • Derive insights from complex data sets and present actionable recommendations.
  • Compose and optimize SQL queries using advanced concepts.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring accuracy, integrity, and business relevance.

Requirements:

  • 4+ years of experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation and developing BI reports with Oracle Infinity IQ.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL/PL-SQL with expertise in writing complex queries and performance optimization.

Benefits:

This role offers opportunities for growth and development in a dynamic team environment. If you're passionate about email marketing and have the skills to deliver results, we encourage you to apply.

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