
Digital Visual Strategist
15 hours ago
**Job Summary:**
We're looking for a skilled Digital Visual Strategist to drive our brand's visual identity and customer engagement across social media and e-commerce platforms.
The ideal candidate will have 3-6 years of experience in graphic design, with a strong portfolio showcasing social media ads and digital marketing assets.
The successful candidate will be responsible for creating and managing visual content such as ads, images, GIFs, videos, sales pages, brochures, packaging, and other marketing materials that align with brand guidelines and drive customer engagement.
They will also own the design and user experience of the e-commerce platform, ensuring it reflects the brand's aesthetics and meets marketing objectives.
In addition, the candidate will collaborate with the marketing team to understand target audiences, campaign goals, and messaging strategies, while conducting research on industry trends and competitor activities to inform and optimize design decisions.
Responsibilities:
- Create and manage visual content that aligns with brand guidelines and drives customer engagement.
- Own the design and user experience of the e-commerce platform, ensuring it meets marketing objectives.
- Collaborate with the marketing team to understand target audiences and messaging strategies.
- Lead projects end-to-end, managing multiple deadlines and providing creative direction to junior designers or external vendors when needed.
**Requirements:**
- Bachelor's degree in Graphic Design, Visual Communication, or a related field, with strong proficiency in English.
- 3+ years of experience in graphic design, backed by a portfolio showcasing social media ads and digital marketing assets.
- Expertise in design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant software.
- Data-driven approach, with the ability to analyze metrics and optimize designs to improve ad performance.
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