Digital Content Strategist

4 hours ago

Kolkata, West Bengal, India beBeeContent Full time ₹ 12,00,000 - ₹ 18,00,000

Job Title: Digital Content Strategist

 

Job Description:

The ideal candidate will develop and execute content strategies across various platforms, tailoring them to service-based audiences. They will be responsible for creating native content for each platform, building and managing end-to-end content calendars, and amplifying brand messaging through collaborations with creators and influencers.

 

Key Responsibilities:

  1. Develop and execute content strategies that resonate with service-based audiences.
  2. Conceptualize, script, shoot, and edit content (video-first + some static) that is native to each platform.
  3. Own and manage end-to-end content calendars, channel-wise.
  4. Build and scale a creator and influencer ecosystem to amplify brand messaging.
  5. Collaborate with internal stakeholders to craft messaging for key moments (drops, launches, brand IPs, customer features).
  6. Optimize content for reach, retention, saves, shares, and conversions.
  7. Analyze performance data regularly to iterate on formats, frequency, and messaging.
  8. Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed.
  9. Work closely with the performance marketing team to align organic content with paid strategy.

 

Requirements:

  • 4+ years of proven experience as a content creator, social strategist, or hybrid role.
  • Solid understanding of content formats that work for service-based brands.
  • Ability to conceptualize and execute brand stories visually and tonally.
  • Proven success in building social media growth from scratch or scale.
  • Strong understanding of algorithms, trends, platform-native behaviors.
  • Experience collaborating with creators, influencers, or UGC producers.
  • Great creative instincts : smart, sharp, on-brand.
  • Self-starter energy with strong creative and analytical thinking.

 

What Success Looks Like:

  • Consistent growth in followers, reach, and engagement across key channels.
  • High-performing content formats with strong save/share ratios.
  • Creator collaborations that drive brand awareness, UGC, and lead generation.
  • Repeatable content playbooks that ladder up to business goals.
  • A clear, data-backed approach to organic social growth.

 

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