Visionary Digital Content Specialist

19 hours ago

Kolkata, West Bengal, India beBeeContentCreator Full time ₹ 12,00,000 - ₹ 20,00,000
Digital Content Strategist

As a Digital Content Strategist, you will play a pivotal role in shaping our brand's narrative and driving engagement with our target audience. Your exceptional writing skills and strategic insight will be instrumental in crafting compelling content that resonates with diverse audiences.

\About the Opportunity

This is an exciting opportunity for a seasoned content creator passionate about writing and eager to put their mark on a seasoned brand in the IT industry. You will have the chance to translate complex ideas into engaging content that captures the essence of our brand and influences our market position.

\Key Responsibilities:
  • \
  • Develop and execute a comprehensive content production strategy that aligns with our brand's vision and marketing objectives.\
  • Craft and implement cohesive content across articles, blogs, whitepapers, websites, social media, email marketing, influencer collaborations, etc.\
  • Produce a wide range of content types, including blog posts, articles, social media updates, video scripts, website copy, whitepapers, outreach campaigns, and marketing copy.\
  • Undertake market and competitor analysis to pinpoint trends and audience preferences.\
  • Conduct comprehensive market research and competitor analysis to stay ahead of industry trends, audience preferences, etc., and adjust content strategy accordingly.\
  • Forge and evangelize engaging brand narratives.\
  • Spearhead the creation of diverse content formats, including but not limited to blog posts, social media updates, video scripts, and marketing copy.\
  • Work with a top-tier content team and coordinate on KPI performance review, training, and skill upliftment.\
  • Craft compelling copy with a unique brand voice.\
  • Engage in rigorous research and content optimization practices to ensure SEO friendliness and maximum reach.\
  • Work closely with cross-functional teams to produce holistic and impactful high-quality content for marketing or outreach campaigns.\
  • Continuously measure and analyze the performance of content, utilizing insights to refine and optimize strategies.\
  • Write SEO-friendly content for websites, blogs, and social media.\
  • Conducting in-depth research on industry-related topics to develop original content.\
  • Assisting the marketing team with content for various campaigns.\
  • Writing original non-Gen AI content (75-80% uniqueness score with 90% quality score on Grammarly).\
  • Using SEO best practices to increase traffic to the company website.\
  • Identify customers' needs and recommend new topics.\
  • Coordinate with marketing and design teams to illustrate articles.\
  • Measure web traffic to content (e.g. conversion and bounce rates).\
  • Edit and proofread written pieces before publication.
\Why Join Us?

Step into a role where your creativity and strategic insight into content creation will directly shape the voice of our brand and influence our market position. Enjoy the camaraderie of working with a close-knit team committed to innovation and excellence in a vibrant workplace.

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