Senior Digital Marketing Strategist for User Growth

12 hours ago


Noida, Uttar Pradesh, India Rein Games Full time

About the Role

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Rein Games is seeking a seasoned Senior Digital Marketing Strategist to spearhead our user growth initiatives. As a key member of our marketing team, you will be responsible for developing and executing performance-driven strategies across various digital channels.

Key Responsibilities:

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  • Design and implement multi-channel campaigns leveraging Meta Ads, Google Ads (including Universal App Campaigns), and affiliate networks to boost user acquisition and retention.
  • Analyze in-depth performance metrics (ROAS, CTR, CPA, LTV) to optimize campaigns and maximize ROI.
  • Collaborate closely with game development and creative teams to ensure marketing strategies align with business objectives.
  • Stay up-to-date on industry trends, emerging technologies, and best practices, proactively identifying opportunities for growth and innovation.
  • Manage relationships with advertising networks, agencies, and affiliates to expand marketing reach.
  • Oversee and allocate marketing budgets efficiently to achieve desired outcomes.

Requirements:

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  • Demonstrated success managing campaigns on Meta, Google Ads (including Google Ads and Universal App Campaigns), and affiliate networks.
  • Strong ability to interpret complex data sets and derive actionable insights for campaign optimization.
  • Familiarity with App Store Optimization strategies to enhance app visibility and conversion rates.
  • Skilled in managing SMS, push notifications, and WhatsApp campaigns, with a solid understanding of A/B testing methodologies.
  • Knowledge of ad creative best practices for optimizing ad performance and user engagement.

What We Offer:

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A competitive salary range of $120,000 - $180,000 per annum, depending on experience, plus a comprehensive benefits package that includes health insurance, retirement plans, and generous paid time off.



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