Digital Marketing Strategist

3 weeks ago


Noida, Uttar Pradesh, India ICCS Full time

About the Role

We are seeking a highly skilled Digital Marketing Strategist to lead our digital marketing efforts and drive business growth. The successful candidate will have a proven track record of developing and executing successful digital marketing campaigns, with a focus on SEO, SEM, email, social media, and display advertising.

Responsibilities

  1. Develop and execute comprehensive digital marketing strategies to drive business growth and increase brand awareness.
  2. Plan and execute SEO, SEM, email, social media, and display advertising campaigns to achieve business objectives.
  3. Measure and report on the performance of digital marketing campaigns, and assess against goals.
  4. Identify trends and insights, and optimize spend and performance based on data.
  5. Collaborate with internal teams to create landing pages and optimize user experience.
  6. Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
  7. Instrument conversion points and optimize user funnels.
  8. Collaborate with agencies and other vendor partners to drive business growth.

Requirements

  • BS/MS degree in marketing or a related field.
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO, SEM, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.


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