Digital Marketing Strategist

4 weeks ago


Noida, Uttar Pradesh, India ValueFirst Digital Media Pvt Ltd Full time
Job Description

We are seeking an experienced Digital Marketing Strategist to join our team at ValueFirst Digital Media Pvt Ltd in Noida.

Company Overview

Our company specializes in providing innovative digital marketing solutions to businesses across various industries. We believe in delivering high-quality services that drive real results for our clients.

Salary

The salary for this position is approximately ₹20,00,000 per annum, commensurate with experience and qualifications.

Job Description

This role will involve developing and executing comprehensive digital marketing strategies to meet business objectives. The ideal candidate should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Key responsibilities include:

  • Developing and implementing digital marketing campaigns across various channels (organic and paid)
  • Tracking and analyzing campaign performance using web analytics tools (e.g., Google Analytics)
  • Creating valuable and engaging content for the company website and blog
  • Building strategic relationships with industry players, agencies, and vendors
  • Preparing and monitoring the marketing budget on a quarterly and annual basis
  • Overseeing and approving marketing material (website banners, hard copy brochures, case studies)
  • Measuring and reporting on campaign performance, gaining insights, and assessing against goals

Required Skills and Qualifications

The successful candidate should possess the following skills and qualifications:

  • Demonstrable experience in digital marketing with the potential and attitude required to learn
  • Proven experience in identifying target audiences and devising and leading across-channel marketing campaigns that engage, educate, and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

We offer a competitive salary package, opportunities for growth and professional development, and a dynamic work environment.



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