
Google Ads Fundraiser
4 days ago
We are seeking a seasoned Digital Marketing Specialist to spearhead our Google Ads campaigns and drive donations. The ideal candidate will have a proven track record in planning, executing, and optimizing Google Ads campaigns to maximize fundraising efforts.
Key Responsibilities:- Campaign Planning: Develop and execute comprehensive Google Ads strategies to drive donations and achieve monthly targets.
- Keyword Research: Conduct thorough keyword research, audience targeting, and A/B testing to continuously improve campaign performance.
- Performance Analysis: Monitor, analyze, and report on campaign metrics to inform growth strategies and optimize ad spend.
- Collaboration: Work closely with creative and fundraising teams to align ads with campaign goals and donor psychology.
- Industry Knowledge: Stay up-to-date on the latest digital marketing trends, Google Ads policies, and crowdfunding best practices.
- Bachelor's degree in Marketing or a related field is preferred.
- A minimum of 3 years of experience in crowdfunding and performance marketing in the Indian market.
- Expertise in Google Ads (Search, Display, YouTube, Performance Max) and proficiency in conversion tracking, remarketing, and analytics tools.
- Achieve and maintain an ROAS of 2+ across campaigns.
- Consistently grow donation volumes and donor base.
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