
Build Your Career as a Brand Building Specialist
2 days ago
About the Role:
This position is focused on supporting brand building initiatives across various product areas under a portfolio of products.
Key Responsibilities Include:
- Market Understanding: Analyze target audience, their triggers and barriers, competitive landscape, etc.
- New Products Development (NPD): Assist in communication development for product display pages, D2C stores, CRM touchpoints, marketplaces, etc.
- Communication Development: Manage consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaigns, etc.
- Data Analytics: Drive measurement & learnings for various marketing initiatives.
- Stakeholder Management: Collaborate with cross-functional teams and external partners/agencies/vendors.
- Offline Understanding: Track offline business health metrics like distribution, ECO/Unique ECO, primary & secondary revenue, visibility, and planogramming.
We are seeking a highly motivated individual who can manage multiple projects simultaneously and has a passion for building a consumer brand.
Required Skills and Qualifications:
- Bachelor's degree in Communication, Business Administration, or related field.
- Experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
- Mandatory exposure to handling business in Offline channel.
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