User Experience Growth Strategist

20 hours ago

Kurnool, Andhra Pradesh, India beBeeAcquisition Full time ₹ 80,00,000 - ₹ 1,00,00,000
High-Performing User Acquisition Specialist Role

About the Position:

We are seeking a results-driven and highly analytical User Acquisition Specialist to join our team. This individual will be responsible for managing the entire user acquisition funnel – from campaign conceptualization to in-depth performance analysis – with the goal of acquiring high-quality users at scale and maximizing long-term return on investment.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:Campaign Management:
  • Plan, launch, and optimize user acquisition campaigns across major ad platforms (Meta, Google Ads, TikTok, Apple Search Ads) and other networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit cost per acquisition (CPA), lifetime value (LTV), and return on ad spend (ROAS) goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
Data Analysis & Reporting:
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
Strategy Development:
  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
  • Design and execute re-engagement campaigns for churned or low-activity users.
Collaboration & Communication:
  • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
  • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.

Requirements:

  • 4+ years of hands-on experience in user acquisition for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

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