Drive Enterprise Growth as a Demand Generation Leader

2 weeks ago

Salem, Tamil Nadu, India beBeeDemand Full time ₹ 1,80,00,000 - ₹ 2,40,00,000

Unlock New Business Opportunities as a Demand Generation Director

The role involves leading strategic demand generation, account-based marketing leadership, and measurement, analytics & optimization initiatives.

  • Strategic Demand Generation:
    • Design, implement, and measure full-funnel demand generation strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
    • Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
    • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Account-Based Marketing (ABM) Leadership:
    • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
    • Leverage firmographic, technographic, and intent data for targeting and messaging.
    • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
    • Use ABM platforms to orchestrate and optimize campaigns.
  • Measurement, Analytics & Optimization:
    • Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC.
    • Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

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