Strategic Campaign Measurement and Insight Lead

15 hours ago

Hyderabad, Telangana, India beBeeStrategic Full time ₹ 1,50,00,000 - ₹ 2,02,00,000
Job Title

Strategic Analytics Leader

This role leads the development and execution of a strategic analytics roadmap to drive enterprise-wide campaign measurement and insight. The successful candidate will design and execute projects, lead teams, and collaborate with other centralized platform campaign measurement teams to align and build a comprehensive and one-stop point of view on themes of campaign effectiveness at Platform and Enterprise level.

Key Responsibilities
  • Develop and implement a time-bound, tangible, and actionable analytics roadmap outlining key milestones, resources, and timelines for achieving long-term goals.
  • Spearhead and drive adoption of Enterprise and Platform-specific actionable insights best practices based on sales and profitability through building new as well as existing tools, analyzing campaigns across all channels.
  • Collaborate with other teams to define and monitor KPIs to evaluate the success of campaigns and optimize ROI, leverage these metrics to create and present net new strategic solutions to senior leadership, showcasing campaign performance, insights, and recommendations for improvement.
  • Be a hands-on leader able to roll up sleeves to lead projects, perform data analysis, build strong relationships with US and IAH teams to communicate the value proposition of the team and drive engagements and business impact across the enterprise.
  • Maintain documentation of all tools and solutions to drive clarity on process definitions as well as knowledge retention.
  • Deliver on people management responsibilities including team planning, hiring, performance evaluation, and career guidance, deliver projects adhering to expected timelines, accuracy, compliance with meticulous project management and mentor team members on analytical, technical, and functional subject matters.
Requirements
  • Knowledge: Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative stream with 10 years of hands-on relevant analytics data science experience, or in lieu of a degree 12 years of relevant analytics data science experience.
  • 8 years in building analytics to drive strategy with positive outcomes and measuring impact, 8 years of hands-on Experience in SQL, SAS with proven ability to leverage advanced algorithms and be efficient in handling complex large data.
  • 3 years of experience in BI tools, e.g., Power BI, Tableau, Birst, etc., 5 years in marketing analytics with a focus on campaign measurement and optimization.
  • Advanced knowledge of statistical methods, A/B testing, and multivariate testing, 5 years of experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation, and recognition.
  • Ability to solve complex technical and people-oriented problems with minimal supervision, advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and storyboarding skills.

  • Vp, Analytics – Enterprise Campaign Measurement And Insight

    14 hours ago

    Hyderabad, Telangana, India Synchrony Full time

    Role Title VP Analytics - Enterprise Campaign Measurement and Insight L12 Company Overview Synchrony NYSE SYF is a premier consumer financial services company delivering one of the industrys most complete digitally enabled product suites Our experience expertise and scale encompass a broad spectrum of industries including digital health and wellness...

  • Strategic Insights Leader

    4 days ago

    Hyderabad, Telangana, India beBeeInsights Full time ₹ 20,00,000 - ₹ 25,00,000

    Job OpportunityAbout the RoleThis position will be at the heart of data-driven decision-making, shaping promotion strategies and customer engagement.Key ResponsibilitiesDevelop business insights in areas such as promotion effectiveness and customer engagement.Define and operationalize metrics that measure customer lifecycle health, retention, and...

  • Urgent Search: Avp, Analytics – B2b Marketing Measurement And Insights

    4 weeks ago

    Hyderabad, Telangana, India Synchrony Full time

    Role Title AVP Analytics B2B Marketing Measurement and InsightsCompany Overview Synchrony NYSE SYF is a premier consumer financial services company delivering one of the industrys most complete digitally enabled product suites Our experience expertise and scale encompass a broad spectrum of industries including digital health and wellness retail ...

  • Manager, Digital Measurement Performance Marketing

    2 days ago

    Hyderabad, Telangana, India Enrich And Enlight Business Consulting Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Role: Manager, Digital Measurement Performance MarketingExperience: 3 to 5 YearsShift : 2 pm-11pmWork mode :RemoteDomain : Must Have in Banking DomainRequired Skills/Knowledge:Bachelor's degree with a minimum of 3-5 years of working experience in Analytics domain preferably Marketing, or in lieu of a degree with 5 to 7 years of working experience in...

  • Data Insights Lead

    3 weeks ago

    Hyderabad, Telangana, India Novartis Full time

    Summary Drive the strategic use of web analytics to enhance the business online presence and performance This individual will be responsible for analyzing web data generating actionable insights and leading a team to ensure that data-driven decisions support business objectives and digital marketing initiativesPosition Title Data Insights LeadLocation ...

  • Campaign Specialist

    7 days ago

    Hyderabad, Telangana, India Social DNA Full time

    Company DescriptionSocial DNA is a Social Media Marketing Company based in Hyderabad. Our passion for social media marketing is ingrained in our DNA and reflects in the high-quality work we deliver to our clients. We offer a range of services, including brand creation and development, digital interactive design, print layout, full motion graphics, website...

  • Digital Campaign Lead

    8 hours ago

    Hyderabad, Telangana, India beBeePerformancemarketing Full time ₹ 9,00,000 - ₹ 10,80,000

    Performance Marketing SpecialistWe are looking for a skilled and data-driven professional to lead our performance marketing efforts. The ideal candidate should have experience in scaling digital campaigns and managing paid media strategies across multiple platforms.Key Responsibilities:Develop, implement, and optimize performance marketing campaigns across...

  • Strategic Insights Leader

    2 days ago

    Hyderabad, Telangana, India beBeeAnalytics Full time ₹ 2,00,00,000 - ₹ 3,50,00,000

    Lead Insights TransformationThe Associate Director enables strategic alignment by bridging insights and capabilities with business needs, driving transformation of medical strategies.Key Responsibilities:Collaborate closely with integrated insights teams to support data-driven decision-making for medical leaders.Partner with counterparts and leadership to...

  • Campaign Specialist

    4 weeks ago

    Hyderabad, Telangana, India Social DNA Full time

    Company Description Social DNA is a Social Media Marketing Company based in Hyderabad. Our passion for social media marketing is ingrained in our DNA and reflects in the high-quality work we deliver to our clients. We offer a range of services, including brand creation and development, digital interactive design, print layout, full motion graphics, website...

  • Campaign Specialist

    5 days ago

    Hyderabad, Telangana, India Social DNA Full time

    Company Description Social DNA is a Social Media Marketing Company based in Hyderabad. Our passion for social media marketing is ingrained in our DNA and reflects in the high-quality work we deliver to our clients. We offer a range of services, including brand creation and development, digital interactive design, print layout, full motion graphics, website...