Digital Campaign Lead

22 hours ago

Hyderabad, Telangana, India beBeePerformancemarketing Full time ₹ 9,00,000 - ₹ 10,80,000
Performance Marketing Specialist

We are looking for a skilled and data-driven professional to lead our performance marketing efforts. The ideal candidate should have experience in scaling digital campaigns and managing paid media strategies across multiple platforms.

Key Responsibilities:
  • Develop, implement, and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
  • Create full-funnel strategies tailored for D2C brands, focusing on customer acquisition and retention.
  • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
Conversion & Growth Optimization:
  • Conduct A/B testing on creatives, copies, audiences, and landing pages to improve ad performance.
  • Optimize ad funnels (from click to purchase) to reduce CAC and improve ROAS.
  • Collaborate with cross-functional teams to enhance website CRO and user experience.
Analytics & Reporting:
  • Track, measure, and analyze campaign performance using tools like Google Analytics and attribution platforms.
  • Provide regular performance dashboards with actionable insights.
  • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
Audience & Market Research:
  • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
  • Build and scale lookalike, retargeting, and interest-based audiences.
  • Develop customer cohorts and lifecycle campaigns to increase LTV.
Required Skills & Qualifications:
  • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
Benefits:
  • Growth-oriented work environment.
  • Opportunities for professional development and career growth.
  • Collaborative team culture.
Others:
  • Familiarity with e-commerce platforms (Shopify, WooCommerce, etc.) is a plus.
Personality & Culture Fit:
  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth environment.

Keyword: PerformanceMarketing

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