Urgent Search: Avp, Analytics – B2b Marketing Measurement And Insights

Role Title AVP Analytics B2B Marketing Measurement and InsightsCompany Overview Synchrony NYSE SYF is a premier consumer financial services company delivering one of the industrys most complete digitally enabled product suites Our experience expertise and scale encompass a broad spectrum of industries including digital health and wellness retail telecommunications home auto outdoors pet and more We have recently been ranked 5 among Indias Best Companies to Work for 2023 21 under LinkedIn Top Companies in India list and received Top 25 BFSI recognition from Great Place To Work India We have been ranked Top 5 among Indias Best Workplaces in Diversity Equity and Inclusion and Top 10 among Indias Best Workplaces for Women in 2022 We offer 100 Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being In addition to this we also have Regional Engagement Hubs across India and a co-working space in Bangalore Organizational Overview Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growthRole Summary Purpose AVP Analytics B2B Marketing Measurement and Insight individual contributor role is a part of India Analytics Hub IAH and reports to B2B-Promo-Project Knight leader in IAH closely partnering with B2B Analytics leader in US The desired employee is expected to co-design build own and enhance a cross-platform multi-channel campaign reporting tool to measure SYF B2B Marketing programs and performance This role will be pivotal in ensuring our B2B marketing campaigns are data-driven highly effective and continuously optimized to achieve the best results The position is remote where you have the option to work from home Essential Responsibilities Develop and implement a time-bound tangible and actionable analytics roadmap vision for the B2B Campaign measurement tool outlining key milestones and timelines for achieving long-term goals Partner with B2B Analytics colleagues and platform stakeholders to co-develop design execute and pilot launch a B2B campaign measurement tool to measure SYF B2B Marketing programs and performance This includes but not limited to designing new KPIs creating and upgrading measurements and contents to upscale the Tableau tool working with cross-functional team to change update the backend data ingestion and processes etc Serve as the day-to-day B2B Marketing campaign measurement tool owner and business process owner overseeing the daily data ingestion processes partnering with cross-functional teams to trouble shoot issues when they occur ensuring the smooth operation of the new B2B Marketing campaign measurement and reporting tool Drive adoption across business analytics users by working closely with them to understand feedback and working on tool enhancements Collaborate with other centralized platform campaign measurement teams to align and build a comprehensive insights around campaign effectiveness at Platform and Enterprise level Support other ad-hoc B2B Marketing Analytics projects and analytics operations as needed Be fully hands-on and be able to roll-up sleeves to lead projects perform data analysisFoster a culture of innovation learning within people with high emphasis on sustainable scalable practices Acquire proficiency with different data tools and software to improve current capabilities and create new products and solutionsMaintain documentation of all tools and solutions to drive clarity on processes definitions as well as knowledge retentionDeliver projects adhering to expected timelines accuracy compliance with meticulous project management and mentor team members on analytical technical and functional subject mattersEligibility Criteria Degree in Statistics Mathematics Economics Engineering or any other quantitative streams with 6 years of hands-on relevant analytics data science experience or in lieu of a degree 8 years of relevant analytics data science experience Required Skills Knowledge 5 years of hands-on Experience in SQL SAS with proven ability to leverage advanced algorithms and be efficient in handling complex large data3 years of hands-on experience with data visualization tools esp Tableau3 years of experience in project management with ability to define refine best-in-class delivery model for teams devise alternative approaches in an agile mannerAbility to solve complex technical and people-oriented problems with minimal supervisionAdvanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skillsStrong written oral communication stakeholder management skillsDesired Skills Knowledge Superior thought leadership and framework based solutioning abilitiesExperience in storytelling presenting to senior leaders with strong communication skillsInnovative mindset that looks to improve current capabilities and discover new onesExperience working with Python and R preferably in a Linux-based cloud environment such as AWSWork Timings This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06 00 AM Eastern Time 11 30 AM Eastern Time timings are anchored to US Eastern hours and will adjust twice a year locally This window is for meetings with India and US teams The remaining hours will be flexible for the employee to choose Exceptions may apply periodically due to business needs Please discuss this with the hiring manager for more details The position is remote where you have the option to work from home For Internal Applicants Understand the criteria or mandatory skills required for the role before applyingInform your manager or HRM before applying for the role on WorkdayEnsure that your professional profile is updated fields such as education prior experience skills and it is mandatory to upload your updated resume Word or PDF format Must not be any corrective action plan First Formal Final Formal PIP L9 Employees who have completed 18 months in the organization and 12 months in current role and level are only eligibleL09 Employees can applyGrade Level 11Job Family Group Data Analytics