
Strategic Insights Leader
1 day ago
About the Role
This position will be at the heart of data-driven decision-making, shaping promotion strategies and customer engagement.
Key Responsibilities- Develop business insights in areas such as promotion effectiveness and customer engagement.
- Define and operationalize metrics that measure customer lifecycle health, retention, and loyalty.
- Prioritize analytical projects, balancing quick wins with deep-dive strategic analyses.
- Manage a team of analysts, guiding them in methodology and prioritization.
- Explore AI/ML tools to improve customer segmentation and churn prediction.
- Collaborate with IT teams to strengthen data infrastructure and governance standards.
- Communicate clear, actionable insights to leadership and cross-functional teams.
- 6+ years of experience in business insights or analytics, preferably in B2C retail, lifestyle, or e-commerce.
- Strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn).
- Hands-on expertise with analytics tools and SQL.
- Experience in leading a small analytics team or mentoring analysts.
- Exposure to AI/ML applications in CRM is a strong plus.
- Strong stakeholder management and communication skills are essential.
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