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Sales Officer

1 month ago

Delhi, Delhi, India Relaxo Full time
Job Title: Sales Officer

Relaxo is seeking a highly motivated and results-driven Sales Officer to join our team. As a Sales Officer, you will be responsible for working with distributors and large format retailers to plan and secure the sale of Relaxo products in the region, meeting annual sales and margin targets.

Key Responsibilities:
  • Develop and implement sales plans to achieve quarterly, monthly, weekly, and daily operational targets.
  • Manage distributors to ensure primary sales plans are achieved as per defined category-wise sales plans.
  • Ensure timely clearance of outstanding payments from distributors.
  • Position new product lines/brands/SKUs in assigned sales zones/markets by direct interaction with distributors.
  • Capture feedback on Relaxo's product portfolio and provide recommendations.
  • Scout and appoint new distributors as per defined norms.
  • Ensure distributors receive post-appointment support.
  • Monitor product movement at distributors and resolve complaints.
  • Improve stock availability and adherence to key sales processes.
Requirements:
  • 4-8 years of sales experience in footwear/FMCG/FMCD.
  • Graduate degree.
  • Strong knowledge of North and key account management.
  • Business acumen, selling skills, market knowledge, analytical skills, customer focus, collaboration, adaptability, result orientation, and negotiation skills.
Key Performance Indicators:
  • Increase sales from institutional business.
  • Improve net realization by improving product mix and price increase.
  • Reduce credit outstanding.
  • Improve stock availability.
  • Improve adherence to key sales processes.
  • Sales operations.
  • Channel management.
  • Increase penetration into new towns by division.
  • Enhance salesforce effectiveness.
Stakeholders:
  • Institutional sales teams.
  • Marketing.
  • Corporate communication & NPD.
  • Production planning & logistics.
  • Distribution and sales support.
  • Distributors.
  • Large format retailers.