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Haircare Business Growth Specialist

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Thāne, Maharashtra, India beBeeCategory Full time ₹ 15,00,000 - ₹ 25,00,000
Job Description:

The role of a Category Manager is crucial in driving growth and building the haircare category by achieving key performance indicators.

This includes brand performance on sales channels (revenue, growth, market share), branded keyword searches on Google and other channels, new launch contribution to overall business, and category metrics (NC – Discount, COGS%, DTCM & Media spends).

Responsibilities:
  • Develop profitable sales and growth across channels (Marketplaces, Retail & website)
  • End-to-end responsibility for brand building inputs (Influencer marketing & Media deployment)
  • Manage budget and execute marketing programs
  • End-to-end responsibility for New Product Development (NPDs)
  • Build a business case for new launches and plan their go-to-market
  • Collaborate with supply chain stakeholders to ensure forecasting accuracy and fill rates
  • Explore new avenues to drive growth for the category
Experience and Qualification:
  • Preferred: MBA graduate with good academic record and previous experience in channel (KAM)/growth/category/brand building roles
  • Mandatory: At least 2-3 years of post-MBA work experience in marketing or 4-5 years pre-MBA work experience