Product Development Manager
4 weeks ago
Venus Remedies Limited is a leading D2C business specializing in wellness and healthcare products. Our portfolio includes segments in pain management, sleep management, liver detox, and nutraceutical gummies.
Job OverviewWe are seeking an experienced Product Manager to lead the marketing, branding, and strategic development of our D2C brand. In this role, you will drive product positioning, elevate brand identity, and strategize customer acquisition and retention efforts across digital platforms.
Key Responsibilities- Collaborate with designers and engineers to deliver customer-centric experiences, leveraging customer insights and data to enhance UX/UI.
- Lead the adoption of new tools and platforms to streamline operations and improve customer experience.
- Assess and implement Martech solutions to support customer engagement and brand growth.
- Utilize data analytics tools to gather customer insights, monitor product performance, and identify opportunities for growth.
- Drive A/B testing and other optimization tactics to refine marketing and product strategies.
- Bachelor's degree in Technology; Master's in Design, Business, or related field preferred.
- 5-8 years of experience in brand building, digital marketing, and UX/UI principles.
- Strong knowledge of data analytics tools (e.g., Google Analytics, Tableau) and experience with A/B testing, customer journey mapping, and persona development.
- Exposure to design tools (e.g., Adobe Creative Suite, Figma, Sketch) and martech platforms (CRM, CMS, personalization tools).
- Excellent communication skills with the ability to influence and align cross-functional teams.
A competitive salary of $120,000 - $180,000 per annum, depending on experience, along with a range of benefits and opportunities for growth and development within the company.
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