Digital Health Product Lead
4 weeks ago
We are seeking a skilled and innovative Product Manager to lead our Digital First Business in the Consumer HealthCare segment. The ideal candidate will have 5-8 years of experience in brand building, digital marketing, and UX/UI principles.
About Venus Remedies LimitedVenus Remedies Limited is a D2C business with a portfolio in wellness and healthcare that includes product segments in Pain management, sleep management, liver detox, and Nutraceutical gummies. As a Product Manager, you will drive product positioning, elevate brand identity, and strategize customer acquisition and retention efforts across digital platforms.
Job Responsibilities:- Collaborate with designers and engineers to deliver customer-centric experiences by leveraging customer insights and data to enhance UX/UI, ensuring an intuitive and engaging shopping experience.
- Lead the adoption of new tools and platforms to streamline operations and improve customer experience, such as CRM systems, analytics dashboards, and personalization tools.
- Utilize data analytics tools to gather customer insights, monitor product performance, and identify opportunities for growth. Drive A/B testing and other optimization tactics to refine marketing and product strategies.
- Bachelor's degree in Technology or a related field; a master's degree preferred.
- 5-8 years of experience in brand building, digital marketing, and UX/UI principles.
- Strong knowledge of data analytics tools (e.g., Google Analytics, Tableau) and experience with A/B testing, customer journey mapping, and persona development.
- Exposure to design tools (e.g., Adobe Creative Suite, Figma, Sketch) and martech platforms (CRM, CMS, personalization tools).
- Excellent communication skills with the ability to influence and align cross-functional teams.
The salary range for this role is ₹18-30 lakhs per annum based on industry standards and location. This is a full-time position requiring exposure to all aspects of the business, including launching products, building brands, creating large and happy customer bases, and managing a strong P&L.
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