Digital Marketing Specialist
3 days ago
PW (PhysicsWallah) is a leading Ed-Tech company looking for an experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns to drive business growth.
About the RoleWe are seeking a highly motivated and results-driven individual with 1-3 years of experience in BTL/ATL marketing in the Ed-Tech industry. The ideal candidate will have a strong understanding of digital marketing principles and the ability to analyze data to inform marketing decisions.
Key Responsibilities- Develop and execute multi-channel marketing campaigns to reach target audiences and drive sales.
- Analyze campaign performance using data analytics tools and adjust strategies accordingly.
- Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives.
- Conduct market research to stay up-to-date on industry trends and competitor activity.
- Engage with local schools and tuition centers to promote our services.
- Coordinate events and activities to build brand awareness and drive leads.
- Maintain relationships with school administrators and coaching center owners to foster partnerships.
- Collect and upload data into our system to track campaign performance.
- 1-3 years of experience in BTL/ATL marketing in the Ed-Tech industry.
- Degree in Marketing or related field.
- Strong understanding of digital marketing principles and analytics tools.
- Excellent communication and interpersonal skills.
- Competitive salary: ₹5,00,000 - ₹8,00,000 per annum.
- Ongoing training and professional development opportunities.
- A dynamic and supportive work environment.
This role is based in Panchkula, Haryana.
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