Digital Marketing Specialist

3 days ago


Panchkula, Haryana, India PW (PhysicsWallah) Full time
Job Overview

PW (PhysicsWallah) is a leading Ed-Tech company looking for an experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns to drive business growth.

About the Role

We are seeking a highly motivated and results-driven individual with 1-3 years of experience in BTL/ATL marketing in the Ed-Tech industry. The ideal candidate will have a strong understanding of digital marketing principles and the ability to analyze data to inform marketing decisions.

Key Responsibilities
  • Develop and execute multi-channel marketing campaigns to reach target audiences and drive sales.
  • Analyze campaign performance using data analytics tools and adjust strategies accordingly.
  • Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives.
  • Conduct market research to stay up-to-date on industry trends and competitor activity.
Secondary Responsibilities
  • Engage with local schools and tuition centers to promote our services.
  • Coordinate events and activities to build brand awareness and drive leads.
  • Maintain relationships with school administrators and coaching center owners to foster partnerships.
  • Collect and upload data into our system to track campaign performance.
Requirements
  • 1-3 years of experience in BTL/ATL marketing in the Ed-Tech industry.
  • Degree in Marketing or related field.
  • Strong understanding of digital marketing principles and analytics tools.
  • Excellent communication and interpersonal skills.
What We Offer
  • Competitive salary: ₹5,00,000 - ₹8,00,000 per annum.
  • Ongoing training and professional development opportunities.
  • A dynamic and supportive work environment.
Location

This role is based in Panchkula, Haryana.



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