Digital Performance Lead

1 day ago

Indore, Madhya Pradesh, India beBeePerformance Full time ₹ 9,00,000 - ₹ 14,40,000
Job Title:

Performance Marketer Role Description:

We are seeking a skilled performance marketer with expertise in Google and Facebook platforms to join our ecommerce division. In this role, you will manage and execute performance marketing campaigns aimed at driving traffic, acquiring new customers, and generating revenue growth. You will be responsible for creating and implementing customer acquisition strategies across paid channels, optimizing marketing activities for ROI, and playing a key role in formulating business growth strategies.

Key Responsibilities:

Campaign Management: Execute and optimize performance marketing campaigns to maximize traffic, customer acquisition, and revenue growth.

Strategy Development: Build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel.

Channel Optimization: Drive performance across all channels, including Facebook, Google, organic, direct, and affiliate sources. Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently.

Analytics & Reporting: Regularly evaluate channel performance based on KPIs, conduct A/B tests, and create reports with actionable insights for ongoing optimization.

Customer Experience: Oversee digital D2C initiatives, ensuring customer delight through on-site and off-site interventions. Focus on metrics such as sales, traffic, engagement, LTV/CAC, and NPS.

Innovation: Develop and implement 10X growth ideas to discover new ways to grow or optimize existing referral funnels.

Cross-Channel Integration: Ensure an optimal performance marketing channel mix, including digital media, offline channels, analytics, and CRM.

End-to-End Management: Actively manage and grow paid campaigns, oversee operations of websites, apps, and content platforms.

What We're Looking For:

Experience: 2-4 years in performance marketing, preferably with a D2C brand or agency. Experience in ecommerce is highly preferred.

Technical Skills: Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics.

Desirable Skills:

Analytical Expertise: Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations.

Strategic Vision: Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and organic growth.

Customer Journey: Experience in creating end-to-end online customer journeys that enhance engagement and conversion.

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