Performance Digital Marketer

4 weeks ago

Indore, Madhya Pradesh, India Shuru App Full time
Role Overview

We're hiring a Digital Marketer with solid experience in e-commerce growth, app install campaigns , Meta & Google Ads , and a strong command of analytics tools . You should be comfortable managing ad budgets across platforms, optimizing creatives, and building high-ROAS funnels. Bonus if you can also contribute to organic content strategy and brand awareness .

Responsibilities:

App Install & User Growth Campaigns:

  • Run targeted App Install campaigns on Meta and Google UAC with custom audiences (location, interest, device, behavior)
  • Optimize for quality installs, engagement, and retention
  • Track LTV, CPI, and funnel drop-offs to scale effective audiences

E-commerce Performance Marketing:

  • Launch and scale ad campaigns for D2C brands on Shopify
  • Manage product catalogs, dynamic ads, and full-funnel strategies
  • Achieve and maintain 5X–10X ROAS on campaigns
  • Optimize copy, creatives, targeting, and budget allocation

Analytics & Reporting:

  • Set up and track events via Google Analytics, GA4, Meta Pixel , and Firebase
  • Monitor and report on campaign performance (ROAS, CTR, CPA, CAC, LTV)
  • Use Looker Studio or AI-based dashboards for weekly insights
  • A/B test creatives, audiences, and landing pages

Organic & Brand Growth (Bonus):

  • Support content planning for Instagram, YouTube, and Reels
  • Collaborate with the team for UGC campaigns, influencer tie-ups
  • Work on strategies to increase brand awareness and community engagement
What We're Looking For
  • 2–4 years of hands-on experience with Meta Ads and Google Ads (Search, Display, Shopping, UAC)
  • Proven track record of running successful App Install campaigns and scaling e-com brands
  • Strong understanding of Shopify, product catalogs, and custom audience segmentation
  • Proficient in using GA4, Firebase, Meta Events Manager , and tracking tools
  • Strong analytical skills and creative ad testing mindset
  • Bonus: Familiarity with organic content growth, reels marketing, influencer campaigns
  • Experience with AI tools for creative/content optimization is a plus
What We Offer
  • Work on exciting, high-growth products (apps + D2C brands)
  • Freedom to test, scale, and experiment with ideas
  • Access to premium tools, AI platforms, and marketing stack
  • Competitive salary + ROI-based incentives
  • Fast-paced, collaborative environment with a young, driven team
How to Apply

Send your CV , portfolio or ad account snapshots (with ROAS, budget, installs, results) , and a short note on your strongest skill to:

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